About us

What happens when two techies, each with their constipation horrors, meet unexpectedly in Silicon Valley? Well, they come up with a product idea that is guaranteed to improve personal health and wellbeing when it comes to bowel movement.

 In our case, techie #1 who is also a dad of teenagers had to deal with not only his own but also his kids irregular bowels. Set on a mission, he tried all the existing products only to get more frustrated at the lack of innovation in the most basic human need. To make problems even more complicated, he had to test the product with his kid who is on the autism spectrum. With all the research on gut and brain connection and the fact that many of the autistic individuals suffer from irregular bowel, the solution could not have waited any longer.

There comes the techie #2, a Bengali (Eastern part of India) who suffered from irregular bowel in his non-veg days, and recently trying Vegan diet to feel better. but foregoing fish is the cruelest torture a Bengali can endure. It was a no brainer for him to do whatever it takes to get fish back on his plate. With that determination in mind, combined with his unhealthy addiction of industrial machinery and metal fabrication, the experiments to bring back the nature-intended posture soon became underway and the first working prototype was developed in his garage.

With 2020 lockdowns and work from home, the creative juices flowed faster and culminated in SquatJoy. The name is no accident, it undoubtedly brings joy when you squat and the fact that both founders' names have the word “Joy” in it.

And in case you are wondering, fish is back for techie #2 and techie #1 is a superhero (SquatMan) for his happy teenagers.